Larry Hitchcock
Master Planner & Experience Design Consultant
1984 Los Angeles Olympic Games — Opening & Closing Ceremonies
Experience at Every Scale
Larry Hitchcock brings more than 25 years of experience in master planning, themed entertainment, attraction design and large-scale live entertainment. His career has taken him from designing environments for major international concert tours to creative leadership at Walt Disney Imagineering and design work for Universal Studios. Today, Larry works with developers, owners and creative teams to turn ambitious ideas into environments that work—creatively, operationally and for the people who experience them.
Areas of Expertise
Master Planning & Site Strategy
Planning complex entertainment and destination environments from initial concept through site organization, development and implementation.
Theme Park & Attraction Design
Creative development for theme parks, attractions and immersive entertainment environments, balancing the creative vision with the realities of the site.
Guest Flow & Experience Strategy
Designing how people move through, navigate and experience large-scale environments—from arrival and circulation to attractions, entertainment and gathering spaces.
Creative Direction & Development
Providing senior creative leadership and strategic guidance to owners, developers and multidisciplinary design teams from early concept through development.
Live Entertainment & Show Design
Creating large-scale entertainment environments informed by decades of experience in concert touring, theatrical production, special events and show design.
Concept-to-Reality Development
Turning ambitious ideas into workable plans by connecting creative intent with spatial planning, operations, production and the guest experience.
Selected Work
Pleasure Island — Walt Disney World
Master Planning • Creative Leadership
Disneyland Paris
Festival Disney • Buffalo Bill's Wild West
Universal Studios
Theme Park & Attraction Design
1984 Los Angeles Olympic Games
Opening & Closing Ceremonies
Major Concert Tours
Live Entertainment • Stage & Show Design
Additional Projects
Resorts • Attractions • Entertainment Destinations
About Larry
Larry Hitchcock is a master planner, experience designer and creative consultant whose career has crossed the worlds of live entertainment, themed attractions and destination development.
His early work in large-scale concert production taught him how to combine creative vision with the realities of audiences, movement, production and physical space. That experience expanded into major live events and later into themed entertainment, including creative leadership at Walt Disney Imagineering and design work for Universal Studios.
What distinguishes Larry's approach is his ability to see both the big picture and the human experience within it. Whether considering an entire destination, an attraction, an entertainment district or a single guest journey, he looks at how the pieces work together—creatively, spatially and operationally.
Today, Larry brings that perspective to owners, developers and creative teams who need experienced guidance turning complex ideas into places people can understand, navigate and remember.
Discuss a Project
Have a project where Larry’s experience could be useful? Get in touch to discuss the project, the team, and where he might contribute.